Turn your best lighting installs into more qualified, booked consultations.
You create the transformation after dark. We build the system that helps more local homeowners see it. Leader Marketing Group manages the advertising, landing pages, immediate response, qualification, booking, and long-term follow-up. You keep ownership of the accounts, data, and completed assets.
Call or text 404-236-9069
We will review your website, local competition, current advertising, offer, and lead response process.
Free Review of Your Lead Generation System
Get your free lead system audit or Reserve Your City
We only work with one lighting company per market. Share your details and we'll check how competitive your area already is.
Real results
Numbers from recent local service businesses we've helped grow.
42%
Increase in quote requests within the first 30 days
$8.07
Average cost per landscape lighting lead — 44 leads in 28 days in Meta ads. We don't just generate clicks. We generate opportunities.
Results shown are from past client campaigns. Your results will depend on your market, offer, and budget.
The business effect our clients receive
What working with Leader Marketing Group actually changes for a lighting company.
| Before LMG | After LMG |
|---|---|
| Depending on referrals and seasonal word-of-mouth | Consistently generating new project opportunities |
| Feast-or-famine seasons | Building a healthier, year-round project pipeline |
| Chasing leads manually between job sites | Automated follow-up helps capture every opportunity |
| Unpredictable crew schedules | Greater visibility into upcoming work |
| Losing big projects to competitors who show up first | A premium presence that wins the estimate |
Will it work? A few extra projects change everything.
Lighting installs are high-value, and many clients come back for expansions, maintenance, and holiday lighting. Even a small increase in qualified opportunities can produce a substantial return.
Illustrative example. Project values and close rates vary by market.
An industry where the work is impossible to ignore — especially after dark.
After more than 20 years of working across nearly 100 industries, we were drawn to outdoor lighting because the finished work speaks for itself.
A home that disappears at sunset can become the most striking house on the street. Uplit architecture, glowing gardens, and lit pathways create a dramatic, safer, more valuable property — and that kind of transformation gives lighting companies something most businesses struggle to create: a steady supply of real, visually compelling marketing content.
The problem is rarely a lack of good work. It is getting that work in front of the right local homeowners, responding while they are still interested, and continuing the conversation until they are ready to schedule an estimate. That is the opportunity this system was built around.
See what your current projects could become
Architectural Uplighting
Dramatic, curb-stopping facades.
Landscape & Garden Lighting
Trees, beds, and paths buyers can picture.
Water Features & Hardscapes
Premium outdoor living after dark.
Permanent & Holiday Lighting
Recurring, year-round revenue.
One connected system from click to booked estimate.
Most marketing agencies stop when the lead comes in. We connect and manage what happens before and after the form submission.
Google and Meta Ads
Reach homeowners through buyer-intent search campaigns and striking nighttime advertising of your best installs.
Lighting Landing Page
Send each audience to a focused page built around one service and one clear action.
Call or Quote Request
Capture calls, forms, text messages, and appointment requests in one system.
Immediate Response
Send an immediate first response and missed-call text-back while the prospect is still interested — even when you're on a job site.
Lead Qualification
Collect lighting type (landscape, architectural, permanent, or holiday), property location, approximate size, budget range, timeline, and residential or commercial use.
Consultation Booking
Give qualified prospects a direct path to schedule a nighttime design demo or on-site estimate.
Quote Follow-Up
Lighting is often a considered purchase. We keep following up with prospects who received an estimate but haven't committed.
Revenue Reporting
Track opportunities through the pipeline so reporting moves beyond clicks and raw lead volume.
You do not need another disconnected marketing tool.
Lead marketplaces sell shared leads. Agencies can generate leads. Software can organize them. We connect and manage the complete process for your lighting company.
| Capability | Lead Marketplace | Ad Agency | DIY CRM | LMG System |
|---|---|---|---|---|
| Generates local demand | ✓ | ✓ | ✕ | ✓ |
| Conversion landing pages | ✕ | ✓ | ✕ | ✓ |
| Immediate first response | ✕ | ✕ | — | ✓ |
| Appointment booking | ✕ | ✕ | — | ✓ |
| Quote follow-up | ✕ | ✕ | ✕ | ✓ |
| Client owns accounts and data | ✕ | — | ✓ | ✓ |
| Service-area protection | ✕ | ✕ | ✕ | ✓ |
— = partially, depending on setup.
Choose the right system for your company
Whether you run a single crew or multiple install teams, we have a pipeline solution to keep your schedule booked with high-ticket projects.
Launch
Launch a targeted campaign and prove there is demand in your market before committing to the full growth system.
- 1 Meta lead campaign
- 2–3 ad variations
- Audience targeting
- Lead form
- Basic CRM connection
- Immediate SMS/email response
- Campaign monitoring and optimization
- Includes $300+ direct ad spend
After 30 days: continue with the Steady Growth System at $1,897/month or stop. No long-term commitment.
Steady
Build a predictable flow of qualified lighting leads.
- 1 ad campaign, 2 ad variations (Facebook & Google)
- Lead forms connected to CRM
- Basic audience targeting
- GMB optimization
- Missed call text-back
- Lead follow-up sequence
- Review request automation
- 30-minute strategy call monthly
- Includes $600+ direct ad spend
Scale
Capture more of your market and turn more leads into booked appointments.
- 2 ad campaigns, 4 ad variations
- Retargeting campaign
- Enhanced audience targeting
- Dedicated landing page
- GMB optimization + citation building
- Missed call text-back
- Lead follow-up sequence
- Appointment confirmation + automations
- Re-engagement sequence for cold leads
- 60-minute strategy + performance review
- Includes $1,000+ direct ad spend
Foundation
Build a review generation engine and maintain trust and activity across your Google Business Profile — the essential reputation baseline before scaling paid lead generation.
- GMB optimization
- Review request automation
- Review response automation
- Regular GMB posting
- Citation cleanup
- Directory publication
Questions lighting companies ask before starting
Straight answers about how the system works, what you own, and what happens after you submit the free audit form.
What does Leader Marketing Group actually do for landscape lighting companies?
We build and manage the complete lead generation system for your company — Meta and Google advertising, landing pages, lead forms connected to your CRM, immediate SMS and email response, missed-call text-back, review requests, and long-term follow-up — so you get more qualified, booked estimates without becoming a marketer yourself.
Do I have to run my own ads or manage the campaigns?
No. We handle ad creative, audience targeting, campaign monitoring, and ongoing optimization. You stay focused on designing and installing lighting while we keep the lead pipeline full. You also own all the ad accounts, data, and completed assets.
How fast will I get leads after I start?
Most clients see qualified leads within the first 7 to 14 days of a live campaign. Our Launch program is a 30-day proof of concept designed to confirm demand in your market before committing to the full Steady or Scale growth systems.
What is included in the CRM, and do I own it?
The CRM platform (a $297/mo value) is included with the Steady and Scale systems. It handles lead intake, automated follow-up, appointment booking, review requests, and re-engagement of cold leads. You own the CRM, the contacts, the ad accounts, and every completed asset.
How do you handle missed calls and lead follow-up?
Every inbound call is captured with missed-call text-back automation, and every new lead enters an immediate SMS and email follow-up sequence, so no opportunity slips through while you're on a job site. On the Scale plan, we also add appointment confirmation and a re-engagement sequence to win back cold leads.
How do you handle seasonality?
Lighting demand shifts through the year, and your marketing should too. We push landscape and architectural lighting in spring and summer, ramp up holiday lighting campaigns in early fall before your calendar fills, and promote permanent lighting year-round. We also follow up with past holiday clients to turn them into permanent and landscape lighting projects.
Why do you only work with one lighting company per approved service area?
Exclusivity protects your investment. If we ran the same proven system for two competing lighting companies in the same market, we would be competing against ourselves. One company per area means every dollar of ad spend works in your favor.
What is the difference between Launch, Steady, and Scale?
Launch ($797, 30 days) proves there is demand with a single Meta lead campaign. Steady ($1,897/mo) builds a predictable, qualified lead flow across Facebook and Google with CRM automation and monthly strategy calls. Scale ($2,997/mo) captures more of your market with multiple campaigns, retargeting, a dedicated landing page, and full-pipeline automation. Foundation ($497/mo) builds your review and Google Business Profile baseline before paid lead generation.
Is there a long-term contract?
No long-term commitment is required to start. The Launch program is a 30-day proof of concept — after 30 days you can continue with the Steady Growth System at $1,897/month or stop. Steady and Scale operate month to month.
Is ad spend included in the price?
Yes. Our pricing is simple: your ad spend is included in your monthly bill. Launch includes $300+ in direct ad spend, Steady includes $600+, and Scale includes $1,000+. You get one invoice that covers your ad budget, CRM, and management — no separate charges from Google or Meta to track.
We aren't professional lighting designers.
We don't know how to balance an uplighting layout, calculate voltage drop on a low-voltage run, or hide fixtures perfectly in a planting bed. Your craftsmanship is your expertise, and we respect the years it took to master it.
Our expertise is entirely different. We are professional marketers and system builders who know how to grow service businesses and bring high-end projects to market. Many incredible lighting companies struggle with the business side — marketing, lead generation, and sales follow-up. They rely on word-of-mouth, which is great, but unpredictable.
That's where we come in. We handle the marketing engine, helping you own your local market, build a predictable pipeline, and grow your company without having to become a marketing expert yourself.
Professional Marketers
Experts in lead generation and customer acquisition.
System Builders
Creating predictable pipelines that run on autopilot.
Growth Partners
Dedicated to scaling your lighting business.
Ready to learn more?
Pick a time that works for you and we'll walk through how the system would work in your market. No pressure, no obligation.
Is your market still available?
We accept one lighting company per service area. Get your free pipeline audit and we'll show you exactly where your next projects are coming from.
Or call or text 404-236-9069